Business and Marketing
This page showcases samples of my work from business and marketing courses, highlighting projects that apply real-world strategies and insights. Featured assignments include improving a small business’s strategy, developing social media plans, conducting interviews with industry professionals, and performing social media audits. Each project reflects my ability to
analyze business challenges, craft effective marketing solutions, and adapt strategies to
different industries.
Social Media Strategy: Facepunch Studios
Class: Social Media Marketing
Date of Completion: 4/25/2024
For this project, I developed a comprehensive social media marketing plan for Facepunch Studios, focusing on enhancing the brand’s online presence and fostering positive community engagement for its flagship game, Rust. The plan includes a detailed SWOT analysis, competitor insights, and targeted content strategies for platforms such as TikTok and YouTube.
Interview with a Social Media Industry Professional
Class: Social Media Marketing
Date of Completion: 4/18/2025
For this assignment, I conducted an insightful interview with Hailey Blue, a Marketing and Social Media Manager at Spray Daze Tan and a freelance social media expert for various beauty businesses. Her perspective provided valuable lessons that I can apply to my future career in social media marketing, particularly in the gaming industry.
Pay It Forward: Small Business Analysis
Class: Business Communication and Information Design
Date of Completion: 12/6/2024
For this project, I conducted an in-depth analysis of The Farmhouse Coffee Exchange in Seneca, SC, evaluating its operations, market trends, and competitive landscape. Based on my findings, I developed actionable recommendations aimed at positioning the business for growth and success in a competitive market.
Personal Brand Audit
Class: Social Media Marketing
Date of Completion: 2/24/2025
For this project, I conducted a personal brand audit to assess my social media presence and identify areas for improvement. I reviewed my profiles, content, and engagement to ensure consistency and set goals to enhance my digital branding. By setting clear, attainable goals, I developed a strategic plan to enhance my online presence and better align it with my personal and professional aspirations.
Key Insights in International Marketing
Class: International Marketing
Date of Completion: 12/14/2023
In this paper, I discussed the key ideas I learned in this course, including the Kenrick pyramid and how it builds on Maslow’s Hierarchy of Needs. I also explored how cultural differences impact consumer behavior and marketing strategies. This course helped me better understand human motivation and how it applies to international marketing.
Strategic Product Design & Launch Plan
Class: Promotional Strategy
Date of Completion: 12/2/2024
For a group project, we created a complete marketing plan for a product of our own design. My responsibilities included strategic elements such as product differentiation (health benefits of the product), help with designing visuals, creating unique, innovative coffee flavors, and developing detailed descriptions for target consumer personas.
