Business Coursework
ACCT 2010 – Financial Accounting Concepts
This course served as an introduction to basic accounting concepts for business practices. Students learn how to complete balance sheets, income reports, and cash flows.
ECON 2110 – Principles of Microeconomics
This course serves as a introduction to economic reasoning and its application to the study of the behavior of consumers and business firms. Particular topics studied were competition, monopoly, international trade, and the impact of fiscal policies on consumers.
ECON 2120 – Principles of Macroeconomics
This course focuses on economic principles applied to larger scale economic performance. Topics included determining the rates of inflation, unemployment, and economic growth, with emphasis on how monetary policies affect global markets.
ECON 3020 - Money and Banking
This course explores the role of money and banking in both product and financial markets. It examines key concepts in monetary theory, the structure and function of financial institutions, and the impact of monetary policy on the economy. Special emphasis is placed on contemporary issues in banking, interest rates, and central banking strategies.
ECON 3100 – International Economics
This course explores the dynamics of international commerce, including the basic theories of trade and exchange rates. Topics also cover the institutional and legal environments of global trade, as well as current policy issues that influence the international economy.
MGT 2010 - Principles of Management
This course examines management’s role as a key factor in economic production. It explores fundamental management functions, including planning, organizing, leading, and controlling, as well as key principles of organizational structure and design. Students will analyze organizational behavior, decision-making processes, and leadership strategies to understand how effective management contributes to business success.
MGT 4230 – International Business Management
This course provides a comprehensive overview of the theoretical and institutional challenges involved in international business operations. Key topics include exporting and importing, foreign investment, multinational corporations, and the international payment system, offering students an understanding of the complexities of conducting business across borders.
MKT 3010 – Principles of Marketing
This course introduces the fundamental principles and concepts of marketing, including the planning, pricing, promotion, and distribution of goods and services. Students will explore consumer behavior, market research, branding, and digital marketing strategies. Emphasis is placed on understanding how businesses create value for customers and develop competitive marketing strategies in a dynamic marketplace.
MKT 3020 – Consumer Behavior
This course explores key behavioral science concepts related to individual and group decision-making in the marketplace. Students will examine psychological, social, and cultural factors that influence consumer behavior and apply these concepts to real-world marketing strategies. Emphasis is placed on understanding how consumers perceive, process, and respond to marketing stimuli, as well as the implications for brand positioning and customer engagement.
MKT 3220 - Social Media Marketing
This course explores how consumers engage with businesses on social media platforms, examining the norms, purposes, and communication strategies within these spaces. Through class discussions, teamwork, and presentations, students learn to create effective social media promotions and develop comprehensive strategies for brand engagement. Our projects included a personal brand audit, a social media brand audit, and a social media strategy project.
MKT 4230 – Promotional Strategy
This course focuses on promotion as a key communication function within marketing, exploring its relationship with mass and interpersonal communication. Students learn about communication theory and the factors influencing promotional decision-making. As part of the course, we developed a marketing PR plan for the launch of a new Mountain Dew product and created a complete marketing plan for a new product of our own design. Our projects included strategic elements such as product differentiation, competitive analysis, target consumer personas, pricing strategies, brand positioning, and integrated marketing plans. Additionally, we crafted a marketing calendar and budget, outlining the launch and distribution strategies for the product's first year.
MKT 4270 - International Marketing
This course explores marketing from a global perspective, emphasizing the adjustments required in strategies and practices to accommodate the unique environmental factors of foreign markets. Students conducted "country profiles," which involved in-depth research into the history, cultural norms, and societal factors that shape marketing practices in different regions. For my presentations, I focused on Central Asia, analyzing how local traditions, values, and historical context influence consumer behavior and marketing approaches in the region.
PCID 3040 - Business Communication and Information Design
This course focuses on data-driven methodologies, critical thinking, and creative expression within a business context. Students learn to apply strategic communication skills in professional settings, with an emphasis on both written and visual communication. As part of the course, we worked on a project helping a small business, using our skills to analyze communication needs and create effective solutions that improve business operations and messaging.