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BUSINESS AND MARKETING PORTFOLIO
At Clemson University’s Wilbur O. and Ann Powers College of Business, my business projects were more than class assignments. They were opportunities to design and execute work directly applicable to real business problems. I learned about business and marketing concepts from both a local and global perspective, applying strategic thinking, data-driven decision making, and creative problem solving to projects that mirrored the complexity of today’s business landscape. Working closely with professors and peers, I turned concepts into actionable solutions, gaining practical experience that can’t be learned from a textbook.
SOCIAL MEDIA STRATEGY PROPOSAL
For this project, I developed a comprehensive social media marketing plan for Facepunch Studios, aligning strategic objectives with audience insights to strengthen the brand’s online presence and engagement for its flagship game, Rust.
The plan incorporated a detailed SWOT analysis, competitor research, and data-informed recommendations for platform-specific strategies on TikTok and YouTube.
This process required an analysis of media opportunities and the application of consumer behavior insights to create optimized, actionable recommendations.
SOCIAL MEDIA STRATEGY PROPOSAL
For a group project, we developed a full marketing plan for a product of our own design.
I created the product differentiation by formulating the concept of adding health-boosting ingredients to the coffee, designed the innovative flavor lineup, and developed the visual design for the can and associated marketing materials.
I also created detailed target consumer personas, incorporating demographic, psychographic, and behavioral insights to guide marketing strategy and positioning.
SMALL BUSINESS ANALYSIS
For this project, I conducted an in-depth analysis of The Farmhouse Coffee Exchange in Seneca, SC, evaluating its operations, market trends, and competitive landscape.
Using detailed research and data analysis, I identified key opportunities and developed actionable recommendations to enhance the brand’s market position and drive growth.
This process strengthened my ability to analyze business environments, understand consumer behavior, and create strategic solutions.
SKIMS SOCIAL MEDIA AUDIT
For this project, I conducted a comprehensive social media audit of Skims, analyzing their current content strategy, audience demographics, and engagement patterns across platforms.
I assessed strengths and identified gaps in their messaging and posting frequency, offering targeted recommendations to improve reach, relevance, and audience engagement.
This exercise enhanced my skills in media analysis, audience insight, and strategic planning—key competencies for supporting effective media campaigns.
